For generations, families and ranchers across eastern Nebraska have trusted us for honest auctions, quality cattle, and a marketplace built on straight talk and hard work.
Nelson Livestock Arena has been a cornerstone of Norfolk's agricultural community for over half a century. What started as a small family operation along Highway 275 grew into one of the region's most dependable livestock auction and retail destinations.
We aren't a corporation with a distant office — we're your neighbors. Every auction, every sale, and every handshake here carries the weight of a reputation that matters to the people who live right here in eastern Nebraska.
Whether you're a seasoned rancher moving a full load or a first-time buyer looking for your first herd, you'll find the same straightforward service and fair dealing that has defined us since day one.
From auction sales to retail supplies, we cover everything your operation needs — all under one roof in Norfolk.
Regular cattle, feeder, and breeding stock auctions bringing buyers and sellers together in a transparent, competitive marketplace.
Purchase quality cattle directly from our arena — bred replacements, feeder calves, and commercial cows sourced with care.
Private and custom livestock sales hosted at our facility — ideal for breeders, cooperatives, and community-driven events.
Modern facilities, a long history, and a community that keeps coming back.
The relationships we build are the real measure of success.
I’ve been bringing cattle to Nelson for over twenty years. The arena is always clean, the process is fair, and the people here treat you like family — not a number.
As a first-time buyer, I was nervous about the auction process. The team at Nelson walked me through everything and helped me find exactly what I needed for my operation.
Fair prices, honest cattle, and a marketplace that actually works. That’s why our family has trusted Nelson Livestock for three generations.
Whether you’re looking to buy, sell, or simply learn more about what we do, our doors are always open. Give us a call or stop by on Highway 275.
We’re located right off US Highway 275, making us easy to find whether you’re coming from Norfolk or anywhere across the region.
